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natasha ray. founder.

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Natasha Ray played a fundamental role in establishing and growing the Hammer & Nails Grooming Salon for Guys in Los Angeles as an expert manicurist and then as the developer and founder of the Organic Body Society, her line of natural ingredient-based grooming products for men. As Director of Education for Corporate, and General Manager and Lead Manicurist at the flagship store on Melrose, Natasha trained nail techs, managed the shop and continued to develop innovative products and services. Natasha leveraged her business expertise and technical skills to grow the franchise and her first product line. After five years she decided to branch off, furthering her mission to provide health, wellness and apothecary services for men.


Natasha founded the Noir Men’s Grooming Lounge and her second product line of natural ingredient-based grooming products for men, Noir. The Noir Collection line features custom-designed hand, foot and body scrubs for professional and consumer use, and includes eight direct-to-consumer products are available exclusively online and at the Noir Men’s Grooming Lounge located in Beverly Hills.


natural men’s care product developer

Natasha’s vision for Organic Body Scrub came out of necessity. As a manicurist at Hammer & Nails, Natasha encountered men’s feet that did not respond to traditional products that treated dry skin and cracked heels. “It is essential for men to take care of their feet,” says Natasha. To solve the dilemma, she created her first exclusive line of scrubs which effectively remove calluses and dead skin cells, with aromas that appeal to men.


Natasha started researching the effects of natural ingredients on the skin, in hope of creating a product that would make her job easier and put her clients at ease. From there, she experimented with mixing ingredients in her blender at home, and through trial and error, she created the Rosemary Eucalyptus Scrub, featuring coconut oil, sea salt and essential oils. When Natasha debuted the scrub at Hammer & Nails, her clients gave it rave reviews. Organic Body Society was born.  


Natasha began her career in the late 1990s in Washington, D.C., where she owned a shop on Capital Hill and operated a mobile nail service that provided manicures and pedicures to assistant living homes and hospice. Natasha also worked as a manicurist at the Ritz Carlton before moving on to the world of high fashion. As a freelance manicurist, Natasha worked as an editorial manicurist for Essence magazine and perfected the female runway models that appeared in the annual New York Fashion Week shows.

manicurist to the stars

As Hammer & Nails took flight, so, too, did Natasha’s career. She appeared with founder Michael Elliot on ABC’s Shark Tank in 2015, where she provided an on-camera manicure for one of the entrepreneur judges. Natasha’s meticulous attention to detail and passion for making clients feel and look their best led her to become the go-to manicurist for the stars of 13 reality TV shows—from The Real Housewives of Beverly Hills to Upscale with Prentice. Natasha also appeared on Tyra Banks’ The FABLife, where she shared tips on men’s hand and foot grooming alongside NFL legend Dion Sanders.

Natasha has established a loyal celebrity following to include actors Tim Allen, David Oyelowo, Eugene Lee Yang, Wendell Pierce, Omar Dorsey, Lakeith Stanfield, and Jaleel White. Professional athletes Magic Johnson, Reggie Jackson, Shannon Sharpe, Scottie Pippen, Doug Christie, and Andre Branch. Reality TV stars Maksim Chmerkovskiy, and Valentin Chmerkovskiy. Pastors T.D. Jakes and Erwin McManus. Recording artists Nick Jonas, Common, Travis Barker, A$AP Rocky, Vince Staples, Stevie J., and Usher. and music mogul Steve Stout, 

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